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Business
Preventing Fraudulent Commercials
Loose supervision has made it possible for fake commercials to thrive
 NO. 27 JULY 6, 2017

A woman who claims in various TV advertisements to be a medical expert belonging to different medical institutions around the country has attracted widespread attention recently.

Many Internet users have dubbed her an artist of fraudulent medical commercials.

Worse still, the medical products she promotes pose health risks to patients. One cannot help asking why a fake medical expert manages to escape punishment.

According to the new Advertisement Law, TV stations should be punished if they promote medicine, healthcare products or medical equipment in programs that introduce knowledge about how to keep healthy.

However, in reality, loose supervision has made it possible for fake commercials to thrive.

In addition, driven by the pursuit of profit, TV stations have failed to block such fraudulent commercials.

As China becomes an aging society, it's not unusual for senior citizens to fall victim to fake advertisements. If seniors miss opportunities for treatment due to such advertisements, the outcome will be serious.

Therefore, supervisory departments should assume their responsibilities by not only detecting illegal advertisements themselves, but also expanding the channels for receiving reports of illegal ads. TV stations should increase their sense of responsibility and not open their doors to fake commercials for the purpose of profit.

 

(This is an edited excerpt of an article published in Guangming Daily on June 23)  

Related:
An Ode to Youth
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